About us
ABOUT US
Shaping our beauty future
With all the beauty trends our industry faces today,
communities of beauty enthusiasts are growing
to celebrate diversity and creativity.
Discover New Trends
Our showroom offers a curated selection of premium cosmetics, skincare, and beauty tools designed to enhance your natural beauty. We believe in empowering our customers with knowledge and products that align with their values.
Start with the customer – discover their beauty needs and fulfill them.
Transforming beauty is possible.
We’ve done it with our customers.
Meet our beauty experts
Passionate professionals driving our beauty vision
Tony Fred
Chief Executive Officer
Founder and chief visionary, Sarah is the creative force behind the showroom. She is passionate about curating the finest selection of cosmetics and enhancing customer experiences.
Lucas Reed
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the beauty industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Emma Johnson
Chief Technical Officer
Emily is a beauty enthusiast who truly loves her work. She leads a team of skilled makeup artists and educates customers on the best beauty practices.
Iris Joe
Chief Marketing Officer
Iris, with her international experience, helps us easily understand market trends and improves our offerings. She is determined to drive success and delivers her professional acumen to elevate the company to the next level.